Welcome to ELULA – EH-LOO-LA - a slow, soulful clothing brand rooted in South Africa - created for the barefoot wanderer, the quiet dreamer, the woman who moves through life with ease and intention.
In iZulu, ELULA means simple, uncomplicated and effortless - a truth hand-stitched into every thread.
Owned by Pippa - a small-town farm girl turned mum and maker - ELULA was born from a longing for pieces that feel like home: soft, breathable and deeply considered. A celebration of organic form, lived-in texture and undone edges.
Pippa believes in the beauty of natural fibers, the charm of small batches and the quiet magic of garments that move gently with you - honest, grounding pieces for real bodies, real days and real stories.
ELULA is more than a label; it's a way of being.
With linen love,
xox
All the photography on our website is done by Erin from Light and Lark (@light_and_lark_photography)
Welcome to ELULA – EH-LOO-LA - a slow, soulful clothing brand rooted in South Africa - created for the barefoot wanderer, the quiet dreamer, the woman who moves through life with ease and intention.